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Fashion Design Circularity

Reimagining development models to transform the system

Mandragora Firenze

ISBN 9788874617302

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Circular fashion is not limited to materials and technologies, but requires a change in behaviors and attitudes. The industry is evolving from a market-driven to a purpose-driven model, driven by the growing demand for sustainability. The Circular Economy, theorized by Walter Stahel (The Product-Life Factor, 1972), is one of the main responses to the industry's challenges today. However, SMEs, while playing a key role, face difficulties in fully integrating circular practices, making a holistic and strategic approach necessary.
This book defines the concept of Fashion Design Circularity (FDC), emphasizing the central role of the designer in design, from research to defining usage scenarios. It proposes a redefinition of roles, processes and materials, promoting innovation and the shift to a circular system.
Through a collaborative and purpose-driven approach, the book explores how design can lead fashion toward sustainability and transform the industry with strategies aimed at circularity.